The partnership brings together two women’s health innovators working to give women the knowledge and infrastructure to make more informed decisions about their reproductive futures

CALGARY, AB, Sept. 28, 2026 /PRNewswire/ — Flora Fertility (FLORA), the first individually owned fertility insurance platform, today announced a partnership with Clue, the women-led, science-driven period and cycle tracking app trusted by millions worldwide.

The partnership connects two parts of the same challenge. Clue gives people science-based insights to better understand their cycles and reproductive health, while FLORA gives women a way to financially prepare for fertility care before they need it.

Through the partnership, Clue will introduce its community to FLORA’s proactive approach to fertility insurance, while new and existing FLORA policyholders will receive complimentary access to Clue Plus. FLORA policyholders will be able to use Clue’s premium subscription which includes advanced cycle insights, predictions and pattern analysis alongside up to $50,000 in future fertility coverage through FLORA.

Women are thinking about fertility long before they are ready to have children, but most education and financial support still arrives only after they begin trying or encounter a problem. 69% of Gen Z women are concerned about their future fertility, yet 59% feel uninformed about their reproductive health. With Clue already helping more than 100 million people worldwide understand their cycles, the partnership creates an opportunity to reach women earlier and give them a way to prepare proactively.

“Clue has created a trusted space where women are already learning about their bodies and taking a more active role in their health,” said Dr. Christy Lane, co-founder and Co-CEO of Flora Fertility. “By bringing FLORA into that experience, we can help women turn what they are learning into a plan for the future. Clue provides the insights to understand their reproductive health, while FLORA gives them a way to prepare financially for fertility care they may need later.”

The collaboration is designed to reach women while they have the greatest ability to plan, before fertility becomes an immediate medical or financial concern. By introducing FLORA to Clue’s community of members, the companies hope to make fertility planning feel less like a conversation reserved for a doctor’s office and more like a natural part of women’s ongoing health.

“Most women are taught how to prevent pregnancy, but very little about how fertility changes over time or what it may take to build a family later,” said Laura McDonald, co-founder and Co-CEO of Flora Fertility. “Today, education often begins only once someone is already facing a challenge. Working with Clue gives us an opportunity to bring the conversation forward and help women make decisions with more context and more time.”

“At Clue, our mission is to give people trustworthy information that helps them understand their bodies and make informed choices throughout their reproductive lives,” said Hugo Marshall, Commercial Director at Clue. “Partnering with FLORA allows us to bring fertility education into that conversation earlier and give our community more information as they consider what they may want for their futures.”

About Flora Fertility Inc.
Flora Fertility Inc. is transforming the way fertility treatments are funded through the first individually-owned fertility insurance platform. With policies starting at just $15 per month, Flora makes fertility care accessible and affordable for the next generation. Backed by A-rated insurance partners and a global reinsurance panel, Flora covers the full spectrum of fertility treatment — from diagnostics and medications through IUI and IVF. For more information, visit heyflora.com.

About Clue
Co-founded in 2012 by Danish and German entrepreneurs, Ida Tin, Moritz von Buttlar, Hans Raffauf, and Mike LaVigne, Clue is the #1 women-led period and cycle tracker trusted by over 100 million people globally to navigate their health journeys. It is available in more than 27 languages, making it the most multilingual period tracker in the world with the mission to help its members turn their cycle into a powerful tool to discover patterns, stay on top of changes, and make informed health decisions. With one of the largest datasets of longitudinal menstrual health information globally, Clue partners with leading research institutions to advance understanding in women’s health and close longstanding data gaps. Join the movement and try Clue today at helloclue.com.

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SOURCE Flora Fertility