DALLAS, Sept. 22, 2026 /PRNewswire/ — Sportball, a leader in developmentally appropriate youth sports programming, is accelerating its U.S. expansion with two new openings: its first corporate-operated U.S. location in Dallas-Plano this fall and a new franchise location in Frisco-McKinney, expected to open in early 2027.

While the Canadian-based company has had a presence in the U.S. via franchises since 2005, the milestone of its first corporate location gives Sportball a direct operating presence in the U.S., as it continues to grow its franchise network nationwide.

Building Sportball’s U.S. Footprint
For more than 30 years, Sportball has offered fun-first, multi-sport programming designed to build physical literacy and help children develop a lifelong love of movement. Sportball has been steadily increasing its U.S. investment, as demand grows for youth sports programs that emphasize development and fun over early specialization and competition.

Texas Emerges as a Key Growth Market
The new corporate and franchise openings build on four existing Texas locations, making the state a key market in Sportball’s U.S. growth strategy. The expansion comes as Texas presents both a strong sports culture and an opportunity to engage more children earlier. While Texas leads the nation in high school athletics participation, just 51% of youth ages 6 to 17 participate in a sports team or lessons, compared with 56.7% nationally, according to the National Survey of Children’s Health.

“Opening our first corporate location in the U.S. is a meaningful step forward and a clear message that we’re dedicated to building in the states for the long term,” said Quinten Griffiths, CEO of Sportball. “Our existing franchises have shown us that U.S. families, especially in Texas, are looking for developmentally appropriate options that prioritize fun, confidence and skill-building. These new locations reflect both our confidence in the market and our broader commitment to building physical literacy in kids across the U.S.”

The Dallas-Plano location will also serve as a testing ground for Sportball’s continued U.S. growth, allowing the company to try new classes, formats and experiences that can be introduced across its franchise system.

“I’ve spent more than 20 years helping develop and evolve Sportball programming, and we’re always looking for new ways to get kids moving and excited about sport,” said Jason D’Rocha, Vice President and Growth Coach at Sportball. “Having a corporate-operated location in the U.S. gives us the opportunity to continue testing new ideas while staying focused on our ultimate goal: helping kids build a positive relationship with movement that lasts.”

New Programming for Dallas-Plano Families
Sportball Dallas-Plano will launch its inaugural season on October 10, 2026, with parent-and-child classes for children ages 16 months to 3 years and drop-off classes for ages 3 to 5. Expanded multi-sport programs and camps for children through age 12 will follow.

Programs will initially be offered at Liberty Recreation Centre, Plano Day School and Little Marvels Montessori, with additional locations planned. Families can now register for these programs at Sportball.com or join the mailing list to be the first to know about new locations opening soon.

The new Sportball Frisco-McKinney franchise is expected to open in early 2027, with programming and location details to be announced in the coming months. Families can sign up to be updated when registration opens.

In addition to the two new locations, Sportball operates in the U.S. from coast to coast, with locations in Phoenix, AZ, Southern CA; Boston, MA; Brooklyn, NY; and Austin, Katy, North Houston and San Antonio East, TX. The company plans to continue expanding across the U.S. through a combination of franchise growth and strategic investment in new markets.

To learn more about Sportball or find a program near you, visit Sportball.com. For franchise opportunities, visit SportballFranchise.com.

About Sportball
Founded in Toronto in 1995, Sportball is a leader in youth sports, redefining the industry with a fun-first, multi-sport approach designed to get kids moving and loving physical activity from an early age. Serving children ages 16 months to 12 years, Sportball’s mission is to shape a generation of healthy, confident kids who experience “Fun with Purpose” by building physical literacy through play. The company has more than 900 locations across four countries, including Canada, the U.S., Singapore and India, reaching more than 70,000 kids each year. Sportball partners with schools, community centers and research institutions to offer programs and align its curriculum with the latest research for cognitive, social and motor skills development. For more information, visit: sportball.com.

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SOURCE Sportball Systems Inc.